So Cal-ers, have you seen anything different at your local
mecca Target? Last week, I was invited to experience Target’s Beauty Concierge Program. What is this, you ask? Well, let me show you…
In Southern California (LA/OC), there are 96 stores rolling this program out. A specialist is on-hand at these stores to help you pick out makeup and beauty products! Target’s beauty concierge program has been thriving in Chicago, where they first launched. So Cal is the next wave – suck it, East Coast. (You know I love you… second to LA! Boo-yah!) They launched here about five weeks ago and have noticed a lot of interest. (Of course – it’s Target! I’d be interested too!)
I visited the store out in Carson and met with the team there (L to R): Shannon (District Manager for the BC team),Â Jasmine (Carson’s beauty concierge specialist),Â Team Leader for the Carson store – Elena (aka. Commander in Chief), and Anne (Target PR, visiting). [Sidenote: How friggin’ awesome is it that the Master of the Ship is a woman?! Go Elena!]
Without further ado, I grilled all four of them. When am I ever going to be able to ask my inane questions to a Target corporate rep?! Exactly.
I asked Jasmine to help me pick out makeup – a foundation and an eyeliner and mascara that wouldn’t run down my face. (Oily lids, remember?) Jasmine recommended a Neutrogena foundation, Maybelline’s precise eyeliner, and Maybelline’s Colossal mascara. I asked about the foundation matching thing. At home, I use L’oreal’s BB cream in medium, NARS in Stromboli, and Tarte in tan. (For the hardcore makeup people reading this blog, I’m an NC35. If you know what I’m talking about – I’m giving you a virtual fist bump.) Â They’re not paid on commission, so rest assured, they are using your feedback to make product recommendations, period.
Did you know the most asked for products and recommendations are foundations (color matching), nail polish, and moisturizers? This totally makes sense since So Cal is full of a myriad of skin tones and ethnicities. Shannon showed me the iPad mini that all beauty concierge specialists will have on-hand, and there is an app to help match up less expensive brand foundation to fancy foundations! (If you think the foundation doesn’t match, you can always take it back to Target for a refund.)Â I also love that this Target has a ginormous display of nail polish. Holy shiznit, Batman – look at the Essie display! Turquoise and Caicos was sold out but that’s because it’s the best color in the universe. UNIVERSE.
I also asked about natural beauty products. Lately, I’ve had some good luck with Weleda’s facial cream, and Target is selling it for a little less than Whole
Paycheck Foods… w00t! Jasmine escorted me over to where lines byÂ Pacifica, Yes to Carrots, Dr. Bronner’s, Burt’s Bees, and Kiss My Face were shelved.
In the past few weeks, Jasmine had been working her butt off. It was prom and graduation season, so moms came with their daughters to get recommendations on makeup. The idea of a mother-daughter bonding thing with makeup warms my cold little Grinch heart. When you’re a teenager, you’re an a-hole; but to be able to see moms and daughters hang out together, even to bond over makeup? I’m so for it.
Elena (King of the Castle/Team Leader) mentioned that at the Carson store, they get about 2,800-3,200 guests per day coming into the store. PER DAY, y’all! About 100 of them come through to chat with Jasmine every day she’s there.Â Let’s say you forget when your store’s beauty concierge is working. You can make an appointment!
But wait there’s more. I also asked them what qualified them to be beauty concierge specialists. I mean, I could say I was a beauty specialist. (Stop laughing.) Shannon took this question – all beauty concierge specialists are trained professionals. Some have had extensive experience as makeup artists, instructors, and so on. Some have gone through beauty programs in an academic setting. The beauty concierge specialists also have to regularly attend workshops and meetings to keep up with the new products that come out. (At this Target, there are 9,500 items (SKUs) – put that in your pipe and smoke it. That’s a shit ton of products to know about.)
After my appointment was over, I hung around like mold on cheese. (Mmmm cheese…) I wanted to see Jasmine in action. Ask and I shall receive – see below! (I want a meeeeeellion dollars…)
Target will be rolling this out to a total of 200 stores in 2013. So you ask, WTF do I need this? I say, I have two reasons: travel and less expensive alternatives.
If I forget my foundation (which I have done before) or eyeliner or eyeshadow when in another city, I know that I can head to a Target and ask a beauty concierge specialist for products that match what I’m looking for. Ie. If I forgot my Tarte Amazonian Clay blush, they can find a comparable match! I’ll always be able to find a Target in any major city – and with many of them carving out space for groceries, that’s even better – I can pick up some snacks, coconut water, and makeup at the same time. Boom.
Check this out when you head to your local Target. I think this service is going to be useful for tweens, teens and adults who want to try out different products and different looks. When I was a teenager, I had to guess what shade foundation I was; not with this program! Not everyone can afford fancy Armani foundation or Creme de la Mer night cream. Most of us use middle-of-the-road priced products and isn’t it great to have someone help you out in picking stuff so you don’t waste your time or money?
For more info on this, check out Target’s Press Room for their official info on this. Here’s the release with the list of stores:Â http://pressroom.target.com/news/target-launches-beauty-concierge-program-in-los-angeles-and-orange-county-in-may.
Major thanks to Jasmine, Shannon, Elena and Anne for their time and expertise! I’m curious to see how it’s going to shake out at my local area Targets too. You know I’m going to grill my local specialists. Muahaha!
Please let me know about your experiences with your local Target beauty concierge!Â
Disclosure: Target invited me to experience their Beauty Concierge Program. There was no obligation to write about this. Nothing was exchanged except my sarcasm and theirÂ professionalism. I won in that exchange – ha! I wouldn’t lie about this program – the above is my honest opinion. But I tell ya, I love me some Target.Â