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Cup of Joe Social – Not THAT Joe

March 5, 2013 by 1 Comment

channing tatum gi joe meme

 

I’ve been working on a new business venture lately, which is why you haven’t seen an updated blog in a while. Sorry, y’all. I have a gang of topics and articles I need to write, too. (Isn’t that the rule?)

The world has been moving at 100mph for the last few days, and I’ve been running to catch up. One project has been to get my own business set up.

Yep, you heard right. I’m going out on my own as a free agent. Lucky for me, The Wife is 10000000000% supportive. His words to me, “You’re not getting any younger and why waste your time working on things you don’t have a passion for?”

I knew I married the right person!

So for now, enjoy this.

 

 

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SMCLA 9.24.12 Event: Turbo-charge Your Engagement for Retail

September 6, 2012 by
090412_smcla_retail_flyer

socialmediaclub.la

 

If you’re in the neighborhood, stop by on Monday, September 24 at Cross Campus in Santa Monica for SMCLA‘s Retail Social Media panel! We’ll be talking to the folks in charge of engaging consumers from Fresh & Easy, Shoedazzle (yes the Kim Kardashian-as-their-spokesperson brand), Attention USA, and Social Spotlight Media. Tickets are only $10 before 9/24; $15 at the door.

I’m on the SMCLA Board, and we work friggin’ hard to put on these events. We’re an all-volunteer Board; and we could use some new blood in our committees if you’d like to volunteer. Ask me anything about Social Media Club or SMCLA!

This event is part of Social Media Week LA – @smwla – and it kicks off the week! There are a ton of other programs/sessions during the week so check out their site.

 

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Not Too Late to RSVP! SMCLA Tues 8/21 with Liz Strauss

August 20, 2012 by

It’s not too late to RSVP to tomorrow night’s SMCLA event with Liz Strauss. If you’re not familiar, read about her here.

Liz is the founder of SOBcon (Successful and Outstanding Bloggers). If you’re interested in learning more… and for only $10… RSVP to SMCLA’s event! (It goes up to $15 tomorrow.)

 

liz strauss smcla event august 21, 2012

http://smclalizstrauss.eventbrite.com/

The people at Beverly Hills Porsche is hosting this great event. This will be the first (and last?) time I show up at a Porsche dealership. Think Dylan McKay!

Another perk? Juice on the Loose - the raw, cold-pressed juice truck – will be there to pass out samples! They’ll have full-size orders for sale too.

One more thing – re: parking – do not park in the residential areas if you are attending. Those areas are permit only. Park on Wilshire, La Cienega or thereabouts. Watch the signs! Our spies have told us that it’s free parking after 7PM.

Can’t attend at all? Lucky for you, we’ll be live-tweeting. Follow @SMC_LA and hashtag #SMCLA tomorrow night.

 

The fine print: I’m an active board member with SMCLA and I think you should come with me.

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Thank You for Attending our 10 Things Social Media Panel – BlogHer12!

August 5, 2012 by

BlogHer 2012 logo

Well, BlogHer 2012 is over. I am back home in sunny, warm, non-humid Southern California! I was one of the lucky ones who were on a JetBlue flight that took off an hour after scheduled departure. Any later and I would have been delayed another hour because of some storms coming in.

Many, many thanks to those of you who attended our 10 Things You Can Do to Maximize Your Social Media Expertise panel on Friday afternoon! Confession (but I’m sure you knew): I was so freaking nervous.

I thank my fellow co-speakers Nora DePalma and Stacie Tamaki for THEIR expertise and laidback attitude to keep me in line. I don’t think I’ve had such a good time working on this panel with ‘strangers’ ever.

A few things I wanted to add to our panel:

  1. Make it easy on yourself and create a baseline measurement report for your social media profiles. What do you want to measure? Followers, fans, reach? What does an increase of fans mean to you? You can create a simple excel spreadsheet and record those numbers every month. The baseline report gives you a starting point, so you can see your progress as you use social media to complement your blog activity.
  2. Tweetstats.com – this is a free service to show you how many tweets you’ve sent out in a month, who’s been replying to you the most, what times of day you tend to tweet, the keywords that come up on your tweets.
  3. Facebook analytics- Take some time to look at these numbers. It will tell you a lot about the people who like your page. You can see demographic info which may help you target and/or prepare posts that may resonate more with your fans. If you’re a small biz, you may want to consider testing a Facebook Ads campaign. (It doesn’t have to be a big budget to test.)
  4. Social media management dashboards (or aggregators) like Hootsuite, Tweetdeck, Sprout Social, CoTweet, Social Oomph can make managing your profiles a little easier. You can schedule out evergreen posts and check/select the profiles you want to publish.  FB is not fond of scheduled posts by “outside” dashboards, so perhaps scheduling posts via Facebook scheduling is something for you to consider.
  5. If you ever need help, email me or tweet me, Nora, or Stacie! We would be happy to help!
BlogHer 2012 10 Things Social Media panel attendees

The left side – BlogHer 2012 10 Things Social Media panel attendees

As promised, please find below the PDF of resources as well as the PPT for download!

BlogHer 2012 - 10 Things Panel - Speakers Tamaki, DePalma, Lam

BlogHer 2012 – 10 Things Panel – Speakers: Tamaki, DePalma, Lam

Again, I can’t thank you enough for attending our panel! I hope you were able to find helpful takeaways as well as new resources to make it easier for you to manage your social media program!

 

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