Well, BlogHer 2012 is over. I am back home in sunny, warm, non-humid Southern California! I was one of the lucky ones who were on a JetBlue flight that took off an hour after scheduled departure. Any later and I would have been delayed another hour because of some storms coming in.
Many, many thanks to those of you who attended our 10 Things You Can Do to Maximize Your Social Media Expertise panel on Friday afternoon! Confession (but I’m sure you knew): I was so freaking nervous.
I thank my fellow co-speakers Nora DePalma and Stacie Tamaki for THEIR expertise and laidback attitude to keep me in line. I don’t think I’ve had such a good time working on this panel with ‘strangers’ ever.
A few things I wanted to add to our panel:
- Make it easy on yourself and create a baseline measurement report for your social media profiles. What do you want to measure? Followers, fans, reach? What does an increase of fans mean to you? You can create a simple excel spreadsheet and record those numbers every month. The baseline report gives you a starting point, so you can see your progress as you use social media to complement your blog activity.
- Tweetstats.com – this is a free service to show you how many tweets you’ve sent out in a month, who’s been replying to you the most, what times of day you tend to tweet, the keywords that come up on your tweets.
- Facebook analytics- Take some time to look at these numbers. It will tell you a lot about the people who like your page. You can see demographic info which may help you target and/or prepare posts that may resonate more with your fans. If you’re a small biz, you may want to consider testing a Facebook Ads campaign. (It doesn’t have to be a big budget to test.)
- Social media management dashboards (or aggregators) like Hootsuite, Tweetdeck, Sprout Social, CoTweet, Social Oomph can make managing your profiles a little easier. You can schedule out evergreen posts and check/select the profiles you want to publish. FB is not fond of scheduled posts by “outside” dashboards, so perhaps scheduling posts via Facebook scheduling is something for you to consider.
- If you ever need help, email me or tweet me, Nora, or Stacie! We would be happy to help!
Again, I can’t thank you enough for attending our panel! I hope you were able to find helpful takeaways as well as new resources to make it easier for you to manage your social media program!