Did you miss me? Ha! I just watched the teaser trailer for Sherlock Season 4 and I so hope Moriarty is back.
Thanks to Sweat Pink and their generosity, I was able to attend BlogFest here in LA this year. This is in conjunction to IDEA World, the giant sumo-sized health & fitness expo. There was so much to see and learn and experience. I tried to narrow it down to my usual digestible blog post.
Five Things I Learned at BlogFest
5. What is 30 days of activity/change within the rest of your life?
Jenna Wolfe keynoted Day 2 and she made so many good points. We fail at exercising or “getting fit” because we have this “all or nothing” mentality. Move your “must do” items to your “want to do” column. It takes about 30 days for a habit to stick, so if you’re exercising even just a little bit every day, it’ll stick. You’ll continue as long as your mindset is not “forced.”
Change your mentality from “I have to do this” to “I get to do this!”
Oh if only I could hammer that into certain people in my life.

Jenna Wolfe and her gun show
4. Email signups convert higher when there is no box for your first name.
Ie. Just ask for an email address. WHUT. I always thought we wanted their first name so you could greet them by first name in an email! I guess I am too old school. According to Ryan Lee, there is a 20-30% increase in sign-ups just but getting rid of that first name requirement!
3. Intentions are everything.
An intention, especially if it is an intention held by a large group, creates the reality.
We need to focus on what we want, and talk about what you want to focus on. Saying it all the time helps you focus. Sounds so hokey, right? I have found that working these into my daily 5-minute break helps set my day. I get five to 30 minutes before someone toddles out of bed and charges toward me every morning. Don’t tell me you don’t have five minutes. (Don’t ever challenge a severely sleep-deprived mother. Ever. You will lose every single F-ing time. So if I can take five minutes to set my day, you can take five minutes to set your day. Do it while you brush your teeth if you have to.)

Jack Canfield’s keynote at IDEA World
I found Jack Canfield’s talk to be fun and also a good reminder to be more intentional and present. He founded the Chicken Soup for the Soul series. He mentioned that most people complained about things they could change. Ie. you never hear anyone complaining about gravity.
Lastly, there were some steps I found important to note in my phone:
- Use affirmations. “I will run a sub-3 half marathon. I’ve done it before, I can do it again.”
- Say/read your affirmation.
- Visualize it as complete. “I will live as if I can and have run a sub-3 half marathon.”
- Feel the feelings. Act as if it happened already.
Like I said, this all requires y’all to shift your thinking. Stop judging. Give up complaining.
2. Speaking of getting out of your head… it takes at least 21 times for a fan to see something on your Facebook Page before they convert. Holy ish.
One of my favorite digital marketing pros Amanda Tress presented and I took notes. I’ve been following her forever on Instagram and then I got to meet her in person!
As we all suspected through trial and error, Facebook Live Videos do well right now because Facebook is serving up those videos to your fans, followers and friends. So, lesson of the day: Do more live video. Oy. Easier said than done! However, remember, my word is commit, so I’m going to work this in somehow within the next six months.
1. Anyone can get healthy at any time.
Elaine DaLanne (Jack LaLanne’s widow) is 90 years old, and she did push-ups with Tony Horton at the opening remarks on Day 1. Boom. Please shut the F up if you are going to complain (see #3) about how you don’t have time. (See #3 again.)
If I can, you can. If she can, you can.
Bonus: I ended up getting a copy of Whole 30 signed by Melissa Hartwig. I do not think I will ever do a Whole 30 diet for 30 days but I can appreciate that this diet works for a lot of people, especially when in conjunction with paleo and exercise. I went up to her and asked her to sign a book for my wax lady too. Yes. My waxer. … because earlier this year, while my waxer was ripping out hair from my body, she told me how much more energy she felt by following Whole 30 and not eating crap. So I jumped at the opportunity to get a copy signed for my waxer. LOL!
I guess I forgot to download my Snapchat’s Day 1 of BlogFest… Blah.
Here’s Day 2 of Blogfest via my Snapchat. Special thanks to Lindsay for joining me in my Snapchat shenanigans!
Do any of these learnings resonate with YOU?
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Ahahah I love that you got the book signed for your waxer! I hope she gives you a free treatment. 😉
SO fun hanging out with you at BlogFest, and I’m excited to see you COMMIT to even more amazing things this year!
I had a blast hanging out with you at BlogFest. Amanda Tress and Ryan Lee’s presentations were two of my favorites.