Five Reasons Power Partners Work

Do you have a power partner or accountability partner? I have a couple for different business and career goals. I even have one for blogging. I should probably find one for fitness! You may have a tribe or tribes of people working toward the same goals. I’d call them your power partners, accountability partners or mastermind group.

In the last year, I’ve been more interactive with my power partners. It’s been so helpful for me to have someone to bounce ideas off – someone who isn’t always doing the same thing as me but whose opinion and expertise I value.

One of my power partners is my friend and blogger Melissa Dell. We have secondary blogs we are running for case studies (and income); we do direct sales; and we blog. We weren’t actively looking for a power partner or anything. It just naturally happened as I jumped on with Rodan+Fields and she was working her Scentsy business.

In-person support!

Five Reasons Power Partners Work

5. Similar Goals – You and your PP are likely working on similar goals: increasing engagement, email signups, testing social, acquisitions, creating landing pages and other projects. You share best practices with each other. Even if your blog may be all about yoga and her blog is about chocolate cake, there are best practices that can be modified for our respective sites.

4. Sounding board – Back to #5. You can throw ideas back and forth and see if they’re doable and reasonable. What may work for one of us may not work for the other. I can’t talk about backyard camping on my blog because I have no backyard. LOL – just kidding, I do. But I don’t write a lot about Toddler Spawn, while Melissa incorporates her family life into her blog. Melissa wouldn’t write about weight-lifting or smoothies but I’m happy to post a workout or a recipe for easy protein.

3. Nonstop encouragement and motivation – When you’re feeling like you failed at meeting any goals, your power partner tells you to write them down for the next month and DO THEM. Melissa and I chat almost every day.  We’re running almost parallel to each other. Checking in allows us to look at our goals and see how much progress we’ve hit.

Honestly, we do most of our PP-ing online. Thank you, text messaging, PMs, Google Chat, and email!! If we needed a Slack channel, I’m sure we would have created one, too! Oh technology, I love you. (This gives me an idea… )

2. Advocate and create visibility – We are each other’s helper when it comes to visibility and advocacy. Each month brings us new challenges for our direct sales businesses. We have weekly goals that we want to meet. We work on bringing up each other’s posts seen on social media by engaging them. When there’s an opportunity to share one another’s blog post or job opportunity or product, we do it. Naturally.

1. You Like Each Other – Despite the fact that my PPs may also be digital marketers, social media pros, bloggers or direct sales partners, ie. my “competitors,” they root for me, and I root for them. They are your support, your cheerleaders, and vice versa. They don’t have to be your best friends, per se, but they wish you well all the same.

Do you have a power partner? How do you hit your goals? How would you work with a power partner?