The Wife and my travel list gets longer every year. This month, I added Sweden to the list. Before this year, the only thing I knew about Sweden was that it was where Lisbeth Salander lived and where ABBA came from. (Sidenote: Someone decided to create a LinkedIn profile for Lisbeth – haha!)
I was recently invited to a luncheon at the SLS Hotel by the team at Visit Sweden. First off, I want to thank Magnus Lindbergh, Marketing/Sales Director of Visit Sweden US, and Geraldine Gatehouse, Event Planner, for inviting me to this event. I didn’t know what to expect, and I’m very appreciative of being invited into the circle.
I’ve never been to the SLS Hotel. I know, I know. It’s beautiful. The luncheon was held at the Garden Terrace and Patio where the bartender served Sweden-tinis!
But wait, before we started, we sang. Sang.
I met a few travel planners and folks who owned travel agencies. I sat next to Dan the Man (his real name is Dan Bjork but he IS the man!) – the Director of Sales & Marketing for the original Ice Hotel! YES, THE ICE HOTEL. (It requires all caps.) Go and check it out now. This hotel is insane.
I grilled Dan before he got up to present. Here are some fun facts:
- The Ice Hotel is currently melting. 2013/2014’s season starts on Dec 1, 2013 – April 15, 2014.
- 30,000 visitors from 84 countries visited last season.
- It takes 1-1/2 months to build and about 250 people to do the work.
- You CAN apply to work/create the Ice Hotel. Last season, they picked 50 artists and engineers out of 1,500 applications, and you do not need to be a renowned artist or engineer. (Apply here:Â http://icehotel.com/uk/Icehotel/Art–Design/#art-suite-designers)
- Each room in the Ice Hotel is different!
- You can reach the Ice Hotel from Stockholm by airplane (1.5 hours), bus, or…. dogsled! They have shuttled up to 350 people at one time via dogsleds! They’ve got the largest number of Scandinavian huskies to do this!
- The Torne River… the water/ice used comes from the one of the few rivers left in the world that does NOT have hydropower technology (machines, hardware) embedded in it. Ie. it is a pure river.
We ended with dessert and coffee. What caught my eye was the ribbon that held the lyrics to the song we sang. Visit Sweden’s tagline is “Broaden Your Horizons – Meet in Sweden.” I thought, this is such a great tagline. I hate the #YOLO saying, but you really do only live once, so why not see the world? It just so happens to apply to my new woman-owned business, so kudos to Visit Sweden for (unknowingly) giving me a mental boost.
So, what are you waiting for? Go put Sweden on YOUR To-Travel List!
Disclosure: The team at Visit Sweden US invited me to this special luncheon; they did not require me to write a post about it. I wrote it because the Ice Hotel is awesome and more people should know about it. Plus Magnus was kind and I think kind people should be recognized.Â