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My third BlogHer came and went. If you’re a new blogger, this was the conference to go to, back in the day, like my first time in 2011. I was a speaker in 2012 in NYC. I took a long break due to work and baby. This year, I went back.
Let’s just dig right into the good, the bad and the ugly of this year’s BlogHer!
BlogHer15: Good, Bad, Ugly
It was in LA. It’s my hometown, the city I was born and raised in. I didn’t have to pay extra for hotel and air. Thank you, baby jesus. The JW Marriott at LA Live is beautiful and I’ve been to events here. It’s a very lovely space. The bathrooms don’t smell, and there are plenty of stalls.
— Chris Lam (@thechrislam) August 6, 2016
I saw a lot of local bloggers that I’ve known through various blogging groups and circles. I loved seeing them in person, all in one space.
My blogging tribe was mostly here. These are women who I talk to every day – learning from them, bouncing ideas off them, getting their honest opinion about brands and influencers.
Kaiser Permanente Breakfast Session – I was invited to two special events – Staples with Gabby Reece and Lori Loughlin and Kaiser Permanente with a bunch of medical staff. One of the panelists was the wife of an old Disneyland cast member I used to work with! Small freaking world.
Sarah Michele Gellar aka Buffy – She was out here keynoting the first breakfast and introducing her new startup FoodStirs. I felt bad for her because while there were some great achievements, no one clapped for her. I think there was just not enough coffee to wake people up and pay attention. But check it, Cruel Intentions reboot – fall 2016!
Kim MF Kardashian – Her interview was interesting to hear. She does not include her children in stories or the show. If they happen to be on camera, fine, but she does not share their stories – as I feel that is the right thing to do for the sake of her children. She also knows she has an ugly cry face and made a “kimoji” out of it! She’s got a sense of humor.
Kim Kardashian off-shoot – I sat next to a woman who knew the family and knew how hard they worked every day. The marketer in me asked her if there was any chance that the sisters were cannibalizing their own audiences. No chance, because each sister pretty much has their own following. Interesting. Kylie has the largest with the beauty stuff; Kendall with the modeling fans; and so on. I would have asked her more but we were eating lunch.
HP/MyPrintly off-site – I am grateful to HP/MyPrintly and Melissa Dell for inviting me to this event. Yes, I received a new compact printer. That lets me pass my current printer/scanner to my in-laws, who needed a replacement. Most importantly, I printed photos of Toddler Spawn and spent time with my blogger tribe. (If you’re starting to see a theme of spending time with people…. )
Expo Hall – Like my friend AJ mentioned, in 2011 (my first BlogHer), the convention hall was incredible. It was like Comic-Con for female bloggers. There was so.much.swag. This expo hall was ok but very small. It is still nice to see brands making an effort to table at blogger conferences; I find it good practice to shake hands and network with strangers – brands included.
Expo Hall part B – I come from PR and marketing. In my past life, I come from nonprofit fundraising. Any one person can be your golden goose. This one is a note to brand’s PR teams and whoever is manning those tables. Either fake a smile and act like you’re interested, or don’t be in PR. Drink a lot of coffee if you have to. If I’m rounding your booth, I’d appreciate it if you did your spiel about whatever product you’re trying to hock. It is hard for me to try to introduce myself to you if your entire team is huddled together and talking to each other. Your huddling means I should not bother you because you’re busy.
Sessions – I felt that the sessions I attended needed a strong moderator or a defined agenda and more tangible takeaways. I might not want to copy your success exactly but I do need to see what your trajectory was. Show me your steps. Perhaps we needed a second track for “advanced” bloggers.
No Charging Stations – W.T.F. This used to be a space where you could meet new bloggers and put your feet up for a few minutes.
Not Enough Water – Water was found during meals and I think there were water stations in the session rooms. I’m used to having water stations everywhere – in huge icy vats. I brought my own water bottle and refilled when I could.
Lunch Logistics for Kim K – Ok. This is LA, land of crazy people and celebrities. Why was this such a clusterf*ck? You know Kim Kardashian is going to bring the crazies out of all the bloggers. Bloggers were cutting into our line to grab plates – plates that my line was waiting for. Don’t be an a-hole, blogger. Wait your MF turn. Hotel and conference staff SHOULD HAVE FIGURED THIS SHIT OUT. If we could do it over, I’d have made this a boxed lunch. Grab and go.
Kim K said she wasn’t a feminist – This made me sad. I guess she likes being paid 75-cents to every dollar Kanye gets paid. I’m pretty sure she works harder than he does, too. Yet…
I’m too old for this ish – That’s the ugly truth. I need to either step up and apply to be a speaker/workshop trainer or stop attending blogger conferences.
Guess what I’ll be doing for the next six months? Brainstorming panels to pitch.
Overall, I had a good time at BlogHer. This year, it felt like a blogger reunion for me. I just kept running into friends and spending time with them. It reminded me that there are so many niches I can take advantage of, that there are new and interesting bloggers to follow and read!
What about you? Did you attend BlogHer this year?
What are your Good, Bad and Ugly thoughts?
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