Post contains affiliate links.
In honor of National Women’s Small Business Month, I’m highlighting some terrific woman-owned businesses. They’re badass, and their businesses are thriving. Let’s go.
Currently, Baby Spawn isn’t talking “real words” yet. She’s babbling like a fiend but it’s hard for me to understand her. Imagine if she was lost at the local park or worse, a theme park! What if she was a bit older and allergic to eggs or nuts? How would I get peace of mind?
Ever heard of SafetyTat? I just learned about this temporary tattoo company recently and I can’t believe no one I know has raved about them yet. I had the opportunity to ask SafetyTat’s founder and CEO Michele Welsh a few questions about the business and her origin story.
5 Questions with SafetyTat founder Michele Welsh
5. What was the trigger that inspired you to create your product? How long did it take you to go from idea to sale?
My husband and I took our three small children to visit an amusement park. I was so worried we would be separated that I wrote my mobile number on each of our children’s arms with a ballpoint pen. I explained that if they lost sight of Mommy or Daddy, they should show their arm to another mommy. Throughout the day other parents stopped us to compliment the idea.
Forming the company was done very quickly. In about 30 days we had a website. In 60 days our first sale. My background in graphic design and marketing really helped, as well as significant advice from friends, families and professionals.
4. When you create a product, sometimes customers will use it for different purposes. Have you or your customer(s) discovered another way to utilize your product? Or perhaps another reason besides solving the original problem?
Absolutely. Our original “If Lost Please Call” temporary tattoo was quickly used by our customers as an “Allergy Alert”. Later, customers requested Autism temporary tattoos, Special Needs and even Alzheimer’s “If Lost” messages on our tattoos.
3. What’s one obstacle that you faced while you were trying to get your product to market? (Market research data, anecdotes by other parents, manufacturers or investors being skeptical….)
Our biggest obstacle was—and still is–FOCUS in our growth. There are so many helpful applications of our product, and infinite markets to explore. Laser focus and specific goal-setting is key. We rely heavily on direct customer feedback as well as focus groups to help us grow.
2. What’s life like as a FT working mom and entrepreneur?
Hectic! However, well worth it. My family is 1000% supportive and has contributed immensely to SafetyTat.
1. Your success is inspiring to women as well as men. Is there one piece of advice or motto you live by that you could share with us?
I will pass on an invaluable piece of advice I received from my mentor, Nicolette Pizzitola:
When considering a new business (or new business opportunity, direction, etc.), first consult your FIVE:
1.) Your accountant – Can I afford to do this?
2.) Your lawyer – Am I allowed to do this?
3.) Your cheerleader – A friend, family member, whom you know will always look at your situation with positivity; someone who will share your excitement
4.) Your Pessimist – A friend, colleague or family member whom you know will poke holes in your idea; He or she will see the potential pitfalls
5.) Someone with whom you share history – this person will be most likely to remind you of your past decisions. Does the new direction align with your goals and with your past experience?
No one I’ve interviewed has ever listed out those five people exactly. While I have a couple of business tribes I check in with, I like that Michele has pointed out exactly who needs to be consulted. There’s got to be that one person (or three) who will try to poke holes in your business plan or idea. I think that this person serves such an important role. They’ll make you think ’round and ’round and think ahead.
Thank you, Michele, for sharing your insights with us! I’m excited to give SafetyTat a go, especially since Halloween and the holidays are coming up. I anticipate some “big crowd” maneuvering with the baby.
Follow them on social and connect!
- Website: http://www.safetytat.com/
- Facebook: https://www.facebook.com/safetytats
- Twitter: https://twitter.com/safetytat
- Instagram: https://instagram.com/safetytat/
Have you tried SafetyTat? What do you think? Tell me in the comments!
Disclosure: Post contains affiliate links. I was not compensated – I just think this is a smart idea and parents should be aware of it!