I don’t know about you but it takes a lot for me to watch vlogs and videos on YouTube. Even when The Wife sends me a link to a funny video, I may ignore it. (Sometimes he’ll make me sit with him and we’ll watch it together.) Granted I’m not of this generation where everything is recorded for posterity or entertainment.
You want me to watch your vlog on YouTube? Here are a few things that keep my attention and will make me come back:
Keep your focus – camera focus and topic focus. There have been 5-10-minute videos where I start to pick my nose because your camera can’t focus on your face or the product(s) you’re reviewing. You’re also hemming and hawwing on-camera.
If I wanted hemming and hawwing, I could stand in front of two Rebecca Minkoff bags at Confederacy and do that myself. If you’re going off-the-cuff, don’t. You’re not UCB. You don’t have to have a script, but have some idea of what you want to say.
If I can’t see you, how is this really a vlog? It’s more like an audiofile with a dark shadow. The best (and I mean, worst) is when you’re backlit. If you’re doing it on purpose, well, you got me. I’m a sucker.
Keep that shit short. I don’t want to watch a 10-minute video. A pee-break is a good rule of thumb. How long does it take for your to pee? That’s how long I believe your video should be. (Again, this is MY preference, and I’m not an expert.)
2-3 minutes is my threshold. Then my eyes and ears start to bleed. It can be longer for other viewers, but for me, 3 minutes is my breaking point.
Other things to consider but really, these are just my own preferences:
- I tell this to all of my clients who make videos: Get your link(s) and one-sentence description above the fold on YouTube.
- Title your videos with a consistent naming convention.
- Humor. (Personal preference.)
- Oh let’s just be honest. I love watching videos of dudes being punched in the nuts.
I’m totally biased to Gerrard’s videos because he’s my friend and he’s good at this YouTube game. I will watch whatever he posts even though I don’t cook.